The first step: who we are
Women and men working in different fields of communication and advertising: This is the “prefatio.
Our company, present in the commercial sector to different economic realities, is just beginning in the second half of the 90 young “embryonic stage”. In earlier periods, our work was mainly concerning the development of certain thematic areas such as services agency shows (PLMA Amsterdam, Milano Unica, Milan MACEF MICAM Milan, Bologna Linea Pelle, SANA Rimini, Civitanova Marche EDIL EXPO) and the “sales” management of products “no food”, and then evolve in the study of the image of some companies Marche and nightlife of the Riviera Adriatica.
In 2006 kicks off a “conubium” very effective with FM radio Faleria, where, once reorganized the commercial sector (an integral part of our operations), has implemented the study of new solutions related to radio advertising (use of national voices, sound effects, vocal parts on the spot). Since 2009 Aspesani’s Comunication begins a new and important partnership with the MARINA MARINA DI PORTO SAN GIORGIO SPA As for the advertising, the signs of impact, and entertainment by night.
Nowadays there are many realities that intersect with our commercial fabric, sports associations, agencies and entertainment events, studies graphics and logos, entertainment agencies, research agencies of human resources.
At the end of the first decade of the 2000s can offer full service “MARKETING MIX” ergo, combination of media associations and intervention measures to solve many issues inherent in the image, communication el’advertising of companies that, hopefully, challenge us with instruments ranging from the ‘information management’ to ‘information broker “, the” telemarketing “(studying the situation before” groped “any action unsatisfactory), assessing the feedback of the corrective action assumed and careful monitoring in” ongoing ” and reporting of all the various “media action”.
Second Step: Intervention
Strategic planning of communication and advertising.
Each company offers different features quite unique in their kind and within them. Often these situations, being “separate species, requiring further investigation. Every good action begins when nothing is still “on paper” and the first fruits of the studies remain for a period of time “virtual”. Not enough to produce printed in large quantities without first weighing the “everything”! The first resource savings is realized through a careful policy preparation. Our knowledge in the ‘Information Management (gill cornerstone of modern marketing) make us stand hand in hand with the corporate life of the customer.
Understood and understand the customer the solution is near, but the “way” is still crooked!
“No hay caminos si no que el camino se hare al andar” – there are no roads if the road is made by walking. Antonio Machado
third step: Tools & Services
The instruments are both traditional and innovative. According to the situations and the social fabric when we go to work We offer graphics, radio media, original music (Free Rights), billboards, TV advertisements, display of various size located in specific areas (thus differentiating the hypothetical and potential buyers or usufruitori services), mobile carts 6×3, objects for the image, advertising screens, newspapers, web, presence on some TV broadcasts only provide an overview of the action. Often the solutions are not advertising a resolution to problems, so the communication measures should be even more focused especially in situations of crisis in the market. The crisis is not always a mitigating factor, and if it is, is quite generic. In Chinese language the word “crisis” is written in the same way the word “opportunity”, but the opportunity is created. We have a interlocution direct, unfiltered with many realities related to communication and publicity without intermediaries, auxiliaries or other entities.
“Advertising is … the art of convincing the consumer. “Luis Bassat
Fourth step: business plan
Proceed in stages. Once considered the “financial budget,” having set up many questions to the customer on technical situations and image related to its business and determined the average share for the infamous and sinister (but only by name) MediaMix’re off! Crucial is the implementation of a strategy divided by moments, actions and effects. In some cases, the first promotional phase ends with a “Re-direct” in worst cases, while in others more happy (which fortunately for us, representing the percentage by far the most important) we proceed calmly to the finalization of the interventions, a maintaining any media and then the natural conclusion.
“Advertisements are now so many that are read by negligence, and therefore become necessary to gain attention with the magnificence of promises, and with eloquence sometimes sublime and sometimes pathetic.” Samuel Johnson
Fifth step: the conclusion that there should be.
Each strategy is divided broadly between the impact and maintenance media. The stronger actions of large companies raises the second situation as of vital importance. The importance of being there, the importance of competing, the importance of the alternative, the importance of leaving our service or product in the minds of consumers. The media market will accept easily, but just as easily we exclude the first absence!
The holder
Dario Aspesani